Tenshochi, along the banks of the Kitakami River in Hanamaki, is one of the most celebrated cherry blossom sites in the Tohoku region. Some 2,000 Yoshino cherry trees line both banks for about two kilometres, forming a tunnel of white-pink bloom in late April. The river reflects the blossoms, and in the evening the trees are lit from below, creating a spectacle that draws visitors from across the prefecture.
The site is best visited on foot from Hanamaki Station, a pleasant 30-minute walk along the river. The peak bloom period is typically the last week of April, though it varies by a week or more depending on the year. During the Tenshochi Cherry Blossom Festival, food stalls line the paths and traditional performances take place on riverside stages. Outside blossom season the riverside walk is still pleasant, with views of the mountains beyond the valley.