Jeongseon Arirang Market is the best place to feel the town rather than just sightsee around it. On market days the stalls fill with mountain greens, buckwheat dishes, herbs, snacks, and older shoppers from the surrounding valleys.
The market is tied to Jeongseon Arirang, the local folk-song tradition. If performances or festival events line up with your visit, the stop becomes much more than lunch.