The Keystone Centre is Brandon's main event venue, a multi-purpose complex that hosts the Brandon Wheat Kings of the WHL hockey league, livestock shows, trade fairs, rodeos, and the occasional major concert. If you want to see what genuinely animates Brandon's social life, come for a Wheat Kings game in the hockey season — the arena fills up and the atmosphere is the real prairie deal.
The agricultural exhibitions are another window into the region. The Royal Manitoba Winter Fair, held here each spring, is one of the largest indoor agricultural events in Canada and draws people from across the prairies.