La Semilla de Dios — The Seed of God — was the cooperative workshop Fernando Llort founded in La Palma in the early 1970s, and the point from which the town's entire folk art tradition radiated. Today the style Llort developed, called Estilo Palmeño, is the visual identity of the town and one of the most recognisable folk art traditions in Central America.
The workshop and gallery in town is a good first stop. You can watch painters and woodworkers at work, see the full range of output from small keychains to large painted panels, and buy directly from the artists. The style is unmistakeable — bright, flat, and geometrically precise, with a naïf quality that looks deceptively simple until you realise how much discipline it takes to produce consistently.
Beyond the original cooperative, dozens of independent studios and stalls operate throughout La Palma. Prices are reasonable and the work is authentic — this is not tourist kitsch produced in a factory somewhere else.