Every June, Campina Grande transforms into the self-proclaimed capital of forró. The Festa Junina here — billed as the Maior São João do Mundo (World's Largest June Festival) — runs throughout the entire month and draws over a million visitors with forró dancing, quadrilha processions, bonfires, fireworks, and a constant soundtrack of accordion-driven music. The main events take place at the Parque do Povo (People's Park), where multiple stages, food stalls, and dance floors create a genuinely overwhelming sensory experience.
Forró is the great music of northeast Brazil — propulsive, rhythmic, and deeply social. In Campina Grande you will hear it everywhere during June, from the stadium stages to the tiniest bar. Traditional dress is worn by participants and visitors alike: checked shirts, straw hats, fake moustaches for men; braided hair and polka-dot dresses for women. If you are anywhere in northeast Brazil in June, Campina Grande is worth the journey.