Jeffreys Bay Surf Museum tells the town's surfing story through old boards, photographs, newspaper clippings, magazines, and local memorabilia. It is a small, specialist stop, but a fitting one in a town whose name is tied so closely to right-hand breaks and surf culture.
Pair it with the Shell Museum or a walk along the beaches. Non-surfers will not need long here, but anyone interested in how Jeffreys Bay became a surf destination will find useful context.