Hugel & Fils is one of the classic names of Alsace wine and still sits in the middle of Riquewihr. For travellers, the appeal is not only the tasting but the way the address connects the village's pretty facades to the serious vineyard economy behind them.
If you taste, focus on Riesling and Gewurztraminer rather than treating Alsace as a generic white-wine stop. The nearby Schoenenbourg grand cru helps explain why this small village has carried such weight in the region's wine story.