Sassello's most famous product is its amaretti — soft macaroons made from sweet almonds, sugar, and egg whites. These are quite different from the crunchy amaretti di Saronno familiar from Italian restaurants elsewhere; the Sassello version is moist, chewy, and fragrant with almond.
Several pastry shops in the town produce amaretti following slightly different recipes. The main shops are along the central street and welcome visitors to taste before buying. They are sold loose by weight or packaged for travel. If you visit Sassello for no other reason, the amaretti justify the detour — they are considered among the finest in Italy. The town also produces honey, mushroom preserves, and chestnut products from the surrounding woods.