The regional enoteca occupies the cellars of Falletti Castle and is the most practical first stop for serious Barolo tasting. Instead of choosing one producer blindly, you can compare bottles from across the official Barolo zone.
It is also a useful reality check. Barolo is not a casual, cheap red, and tasting here helps you understand the differences between the softer Barolo and La Morra side and the more structured Monforte or Serralunga bottles before you buy.