The Round-Up and Happy Canyon Hall of Fame is the place to understand why Pendleton takes rodeo so seriously. The museum preserves trophies, saddles, photographs, and stories from one of the best-known rodeos in the American West.
It is most useful before the September Round-Up, when the town fills and the arena becomes the centre of local life. Outside event season, it still works as a compact introduction to the culture that shaped Pendleton's public image.