New London is in east-central Wisconsin, about 30 kilometres northwest of Appleton and 150 kilometres north of Milwaukee. By car, take Highway 45 north from the Milwaukee area or Highway 10 west from Green Bay. There is no commercial air service; the nearest airports are Appleton (ATW) for regional connections and Milwaukee Mitchell (MKE) for broader access.
There is no passenger rail or regular bus service to New London; a car is essentially required for a visit. The city sits at the junction of several county and state highways and is easy to reach from any direction by road.