Campina Grande sits on the edge of the Borborema Plateau, and the landscape around it — red earth, granite boulders, caatinga scrub — is one of the most distinctive in Brazil. Day trips into the plateau take you to rock formations like Pedra da Boca and Pedra Lavrada, to canyon landscapes cut by seasonal rivers, and to viewpoints over the vast interior.
The plateau is also the transition zone between the humid coast and the dry sertão, and the vegetation changes visibly as you drive inland. In the rainy season (March–June) the caatinga briefly blooms green before returning to its typical grey-brown. The small towns of the plateau interior — Areia, Boqueirão, Cabaceiras — are worth exploring if you have time. Rent a car or join a guided tour from Campina Grande.