The Museu de Arte Popular da Paraíba collects and displays the folk art traditions of the Northeast — leather work, embroidery, wooden sculptures, clay figurines, and the famous painted ceramics of the Borborema region. The collection is well-organised and gives a genuine sense of the breadth of northeastern craft traditions, from the finely detailed clay animals and figures to the rough-hewn wooden santos and the intricately patterned hammocks.
The ceramic workshop area sometimes demonstrates traditional techniques, and the gift shop sells genuine pieces at fair prices — far better value and more authentic than tourist markets. The museum is a few minutes' walk from the historic centre and is worth a couple of hours.