Inside the Parque do Peão on the edge of town, this museum covers the history of Brazilian cowboy culture — the boiadeiros who drove cattle across the cerrado for centuries. The collection includes saddles, spurs, lassos, traditional clothing, and a photographic archive tracing the Festa do Peão from its modest origins in 1955 to the enormous international event it has become.
The museum does justice to the subject. There is genuine affection in how the exhibits are assembled, and the story of how a regional cattle-driving tradition evolved into a global spectacle of bull-riding and country music is a genuinely interesting one. Allow an hour.