Yebisu Beer Museum

Free museum on the brewery that gave the neighbourhood its name, with a paid tasting salon

Address Yebisu Garden Place, 4-20-1 Ebisu, Shibuya, Tokyo
Opening Hours Weekdays 12pm–8pm, weekends/holidays 11am–7pm; closed Tue
Admission Free general exhibition; paid tasting salon and guided tours

Ebisu takes its name from the Yebisu brewery that operated on this site from 1890 until production moved out in 1988 — the museum, inside Yebisu Garden Place, tells that history. The free general exhibition covers the brewing process and the brand's history with old equipment and advertising; the paid Tasting Salon lets you sample Yebisu varieties, including some limited editions not sold elsewhere, using prepaid tasting coins from vending machines.

A 45-minute guided tour ("Yebisu the Journey," around ¥2,000 for adults) goes further into the museum and brewery areas with tastings included, though it's cashless — card or e-payment only. A good low-key stop on a walk through Garden Place, easily combined with the Tokyo Photographic Art Museum next door.

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