Masbate's appeal is its unhurried, off-the-beaten-track quality. The province divides neatly between the cattle-country culture of the main island — centred on Masbate City and its famous rodeo — and the marine experiences around Ticao Island to the northeast, where manta rays, whale sharks, and coral reefs draw serious divers. For most visitors, the combination of both is what makes Masbate memorable.