A large outdoor entertainment and dining complex in the northern part of Riyadh, one of several "boulevard" developments built under Saudi Arabia's Vision 2030 to create public spaces for leisure and entertainment. The complex has restaurants, cafes, retail, and event spaces, and hosts concerts, sports events, and cultural performances — all of which would have been inconceivable a decade ago.
Boulevard Riyadh gives a clear sense of how rapidly Saudi public life is changing. On weekend evenings it fills with families, young Saudis, and tourists, with live music and street performers that would not have been permitted before 2017. The food and retail mix caters primarily to a young Saudi audience rather than international tourists, but the atmosphere is lively and welcoming.