Siam Paragon opened in 2005 and immediately became the defining luxury mall of Bangkok — the place where the city's wealthy shop and where the middle class comes to admire. Gucchi, Prada, and Ferrari share space with a giant Kinokuniya bookshop, a multiplex cinema, and multiple upscale restaurants on the upper floors.
The basement houses SEA LIFE Bangkok Ocean World, one of Southeast Asia's largest aquariums, and a remarkable supermarket stocked with imported Japanese, Korean, and Western produce. The building sits directly above Siam BTS station — the interchange point for both BTS lines — making it the single most accessible point in Bangkok. The view from the Siam Paragon sky bridge across to CentralWorld captures the scale of Bangkok's central commercial district.