The Big Merino is a three-storey concrete ram standing 15 metres high on the southern edge of Goulburn, and it is one of Australia's better-known examples of the giant roadside novelty sculptures that dot the country. It is absurd, endearing, and entirely earnest about celebrating the wool industry that shaped this region.
Inside, a small gift shop and display covers the history of Merino sheep and the wool trade in the Southern Tablelands. You can climb up to a viewing platform inside the ram's head. It is not a serious attraction, but if you are stopping on the Sydney-Canberra drive, it merits a fifteen-minute detour — particularly if you have children.