Carrotland is not grand, but it is very Ohakune. The 7.5 metre carrot was built for an ANZ Bank advertisement in the 1980s, then donated to the town because the district was already known for carrot growing.
The park around it has grown into a playful stop with vegetable figures, picnic space, exercise gear, a BMX track, and children's equipment. It is a quick visit, but it gives the town its most memorable roadside image.