The Thurnau Pottery Museum (Töpfereimuseum Thurnau) is the primary record of a craft tradition that defined the town's economy for centuries. Thurnau's earthenware — sturdy, well-glazed domestic pottery — was traded across Franconia and sold at markets as far away as Nuremberg. The museum traces the entire production process from raw clay extraction through to the finished glazed pieces, with working examples of traditional kiln techniques.
The collection spans pieces from the 17th century to the present day, charting how the craft evolved and eventually declined as industrial production took over. Local potters still work in the tradition, and some of their contemporary pieces are on display alongside the historical examples. The museum occupies a historic building in the town centre and is small enough to cover in an hour.