The town's wine cellars are scattered across several streets on the hillside south and east of the centre, with the densest concentration along the so-called Pincesor (Cellar Row). Most are simple whitewashed buildings dug into the slope, with a small front room for tasting and a long barrel-vaulted cellar behind. Many are still family-run and only open by arrangement; ask at the tourist office for which ones are pouring on the day.
The signature wine of Mór is Ezerjó, a sharp, mineral white grape grown almost nowhere else in the world. The best examples are bone-dry with a long, faintly bitter finish — try them alongside the local pork dishes and you'll understand why the combination has lasted four hundred years.