Mateus Palace

Baroque country house from the rosé wine label, outside Vila Real.

The Mateus Palace, on the outskirts of Vila Real, is the Baroque country house that appears on every bottle of Mateus Rosé. Built between 1739 and 1743, with a facade attributed (loosely) to Nicolau Nasoni, it is the most photogenic country palace in northern Portugal: white walls, twin towers, a deep reflecting pool, and gardens of clipped box hedges leading to a tunnel of cypress trees.

The interior, still owned by the Mateus de Albuquerque family, is open for guided tours and contains period furniture, a small library and a chapel. Most visitors come for the gardens and the reflection-in-the-pool photograph, which is exactly the view on the label.

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A story
The palace's image first appeared on the label of Mateus Rosé in 1942, after the Sogrape company licensed the rights from the Mateus family. Since then the bottle has sold more than 1.5 billion units worldwide — making the front of this palace one of the most reproduced building images in history, though the family receives no royalties because they declined ongoing payment in favour of a single lump sum.