Magaluf's nightlife is concentrated almost entirely on the Punta Ballena strip, which runs for about a kilometre behind the beachfront promenade. Most of the bars are aimed at young package holidaymakers and offer cheap spirit deals, shots, and entrance to foam or themed events. BCM Planet Dance at the northern end of the strip is the largest club and has hosted major DJs; it holds several thousand people.
For something calmer, the beach bars and beach clubs along the promenade open from mid-morning and cater to a mixed crowd through the day. Palma Nova, a short walk north, has a better selection of bars and cafes with a more relaxed atmosphere.