The Fruit Market was Hull's wholesale produce district until the 1990s, when the trade moved to a larger site outside the centre and the brick warehouses fell vacant. A long regeneration in the 2010s turned the streets into the city's main cluster of independent restaurants, galleries, and creative studios, anchored by the Humber Street Gallery and a row of converted warehouses on Humber Street itself.
This is where Hull's design and music scene clusters today. Stage @TheDock is the focus for tech events; Humber Street Sesh is the local music festival; and the lanes between Humber Street and the Marina fill up on summer evenings. Some buildings still carry their original signage — Maltbys, the Fruit Auction Hall — alongside coffee roasters and natural-wine bars.