The standard panoramic view of the Viñales valley is taken from the terrace of the Hotel Los Jazmines, about 3 km north of the village on the road in from Pinar del Río. The hotel itself is unremarkable, but the terrace gives a sweeping view across the entire valley floor — tobacco fields, royal palms, and a sequence of mogotes rising from the flat red earth in the afternoon light.
It is the most photogenic spot in the valley and almost always has a few visitors. You don't need to stay at the hotel or pay an admission — walk up to the terrace and order a mojito if you want to linger. The view is best in the late afternoon when the light falls at a low angle across the mogotes.