Don Julio's Distileria La Primavera is one of Atotonilco El Alto's defining tequila sites. Don Julio Gonzalez founded the brand in 1942, and the distillery keeps the town tied to one of Mexico's best-known premium tequila names.
Access is limited and usually arranged through higher-end Los Altos tequila tours rather than simple public opening hours. For travelers who already know tequila, that selectiveness is part of the draw: this is a producer to plan around, not a quick roadside tasting room.