Emperor Norton Plaque

South San Francisco has an unexpected connection to one of California's great eccentrics: Emperor Norton I, the self-proclaimed Emperor of the United States. A bronze plaque in the city commemorates his legacy and the Californian tradition of tolerating, even celebrating, spectacular nonconformity.

The plaque is a minor curiosity rather than a major sight, but it tells a good story. Emperor Norton issued his own currency, decreed the construction of a bridge between San Francisco and Oakland decades before the Bay Bridge was built, and was treated with genuine affection by the people of San Francisco. His story is a reminder that California has always had a high tolerance for reinvention and for people who simply decide to be something unusual.

things to do sight
A story
Emperor Norton I — Joshua Abraham Norton — arrived in San Francisco in 1849 as a businessman and went spectacularly bankrupt in 1853. He responded by declaring himself Emperor of the United States and Protector of Mexico. The city of San Francisco played along for the remaining 21 years of his life, honouring his hand-printed currency and giving him free meals. His funeral in 1880 was attended by 30,000 people.