El Brujo is one of the better-known cevicherias near the Malecón, serving the fresh catch from the bay prepared in the northern Peruvian style — mixed ceviche, tiradito, and chicharron de pescado, alongside more substantial rice-and-seafood plates. The leche de tigre (the acidic, spiced ceviche liquid) is served separately as a reviving shot, a northern Peruvian ritual that has been adopted by Lima's fashionable restaurants but is more convincingly real here on the coast where it originates.
Portions are generous and prices low by any standard. Arrive before noon to get the freshest fish; cevicherias on the Peruvian coast often run out of their best material by midday. This is the kind of lunch that justifies the trip to Pacasmayo independently of the surf and history.