Serowe is not a tourist town in any conventional sense, but it rewards those who come with an interest in Botswana's political history and African literature. The Khama III Memorial Museum is the main sight. The surrounding hills offer straightforward walks, and the Khama Rhino Sanctuary is an easy half-day excursion. Most visitors use Serowe as a stop on the road north or east rather than as a destination in itself — though the town's connections to Bessie Head and the Khama dynasty give it more depth than appearances suggest.