Taza's great advantage for shopping is that it is not a tourist town. Prices in the medina souk are closer to what locals pay, negotiation is lower-pressure than in Fez or Marrakech, and the atmosphere is of a working market rather than a performance for visitors.
The souk in Taza-Haut (the medina) sells traditional Moroccan goods: leather babouches, djellabas, woven baskets, brass items, ceramics, and spices. The lanes near the Grande Mosquée have the densest concentration of artisan stalls. The medina carpet dealers exist but are fewer in number and less aggressive than in the imperial cities.
The main commercial streets of Taza-Bas — Avenue Mohammed V and Rue Allal Ben Abdullah — are straightforward Moroccan town-centre shopping: pharmacies, general goods, clothing, food markets, and the daily necessities of normal Moroccan life. The fruit and vegetable market near Place de l'Indépendance is excellent for local produce and packaged Moroccan food.