Sheinkin Street was the heart of the Tel Aviv bohemian fashion scene in the 1990s and 2000s — the city's equivalent of Camden or Williamsburg. It has since been overtaken by other neighbourhoods but remains a pleasant walking street, lined with cafés, independent fashion boutiques, and small bookshops.
The street runs east from Allenby toward Rothschild Boulevard, about a kilometre. The intersection with Allenby has the highest concentration of fashion shops, and the eastern stretch closer to Rothschild Boulevard is quieter and more residential.