Ko Samet is a small island about 200km southeast of Bangkok, and for that reason it draws more weekend visitors than almost any other beach destination in Thailand. It sits within Khao Laem Ya–Mu Ko Samet National Park, which means the interior is protected forest and the beaches are kept relatively clean — something you cannot take for granted on more developed Thai islands.
The beaches themselves are the main draw. Hat Sai Kaew (Diamond Beach) on the northeast coast is the busiest and most social, lined with beach bars and sunbeds. Ao Phai and Ao Cho are quieter. The further south you walk, the thinner the crowds get. The sand is genuinely white, the water is clear enough for snorkelling, and sunsets from Ao Phrao on the west coast are reliably good.
It is not Ko Phi Phi or the Samui group — the island is smaller, the infrastructure more modest, and in high season it can feel crowded at the northern end. But that is also the point: you can get here from Bangkok in three hours, spend a few days on a real beach, and be back before the weekend is out. For a city break from the capital, Ko Samet is hard to beat.