Mahasarakham is an Isan college town that few foreign visitors see. With seven institutions of higher learning — led by Mahasarakham University and its 30,000 students — it has the energy and cheap prices that come with a young population, without any of the tourist infrastructure. If you want to see a real central Isan town rather than a polished destination, this is a good place to do it.
The Museum of Northeastern Isan Culture on the MSU downtown campus is worth a visit for its overview of the region's history and traditions. The university's second campus at Khamriang, nine kilometres north of town, is striking in itself — modern brick buildings set against rice paddies where farmers still plough with buffalo.
The fresh food market near the central clock tower is the best window into daily life — and turns into a busy food street at dusk. The principal city temple Wat Mahachai holds a regionally important collection of palm-leaf manuscripts. For an outing further afield, the Dvaravati-era chedi at Phra That Na Dun is the closest thing the province has to a heritage destination. The best time to visit is November through January, when the weather is cool and dry.