Pho 24 is a Vietnamese fast-food chain that made its name by bringing consistent, reliable phở to a younger urban audience. The bowls are clean, the broth decent rather than exceptional, and the settings air-conditioned and accessible. It is not the most atmospheric phở experience in the city — that honour belongs to the old family-run spots on Pasteur Street — but it is a reasonable introduction if you are new to the dish, and the prices are low.
The Le Thi Hong Gam Street branch is conveniently placed near the Ben Thanh Market area.