Magic is one of the three major backpacker bus companies in New Zealand and sits in the middle ground between the party-focused Kiwi Experience and the pricier Stray Travel.
Like its competitors, Magic runs pre-set routes covering all the major cities and key towns on both islands. You can hop off wherever you like and book extra side trips along the way. The company offers discounts on accommodation and activities at stops along the route — the specific deals vary between bus companies, so it's worth comparing before you commit.
There's a friendly rivalry between the bus networks, especially Magic and Kiwi Experience. It's all in good fun and keeps the services competitive.