The factory shopping area on the main highway draws a consistent stream of day-trippers from Wellington looking for discounted New Zealand brands. Several shops sell wool products, outdoor clothing, and merino knitwear at better prices than you'll find in the city.
The area is unpretentious and functional. Worth a stop if you're driving through and need practical New Zealand-made clothing — not worth a special trip. SH1 / Ōtaki, adjacent to the motorway exit.