Hvar's interior is covered with lavender between late May and early July, when the island's characteristic crop blooms across the karst slopes and terraced fields east of Hvar Town. The lavender fields are best explored by scooter or bicycle from Hvar Town — head inland through the village of Brusje and east toward Velo Grablje and the interior plateau, where the scent is strongest and the fields most extensive.
The peak bloom is usually the last week of June; the Lavender Festival in Velo Grablje celebrates the harvest with music and food. Outside bloom time, lavender products — essential oil, dried flowers, soap, sachets — are sold throughout the island's markets and shops. The best quality comes from the small producers in the interior villages rather than the tourist-facing shops on the harbour. The combination of lavender purple against pale limestone karst, with the sea visible in the distance, is one of the more memorable agricultural landscapes in the Mediterranean.