South of Brač and easily reached from Split, Hvar is the longest island in the Adriatic and one of the sunniest places in Croatia. The island is covered with vineyards, olive groves, and lavender fields that scent the summer air — a crop that has shaped the island's economy and identity since the early 20th century. The local Plavac Mali wine is among the best in Dalmatia.
Hvar Town, at the western end, is the glamorous face of the island, with the liveliest restaurant and bar scene on the Dalmatian islands in summer. Quieter Stari Grad, connected to the mainland by the main ferry, is the most architecturally significant town. Further east, Vrboska and Jelsa are quieter resort towns popular with families.
The Pakleni Islands, just offshore from Hvar Town, offer secluded swimming, naturism, and good seafood konobas. The inland village of Velo Grablje, mostly abandoned but revived by a lavender festival each June, is worth a scooter trip.