Troyes is the medieval capital of Champagne — not the wine-producing Champagne of Reims and Épernay to the north, but the older county that once controlled a vast chunk of northern France and ran the most important trade fairs in medieval Europe. The city sits on the Seine about 150 km southeast of Paris, and it is one of the most undervisited places in France of its kind.
The old town is shaped like a champagne cork — this is not a tourism invention — and its late-medieval street plan is intact in a way that feels accidental rather than preserved. Half-timbered houses from the 15th and 16th centuries lean over narrow lanes, and the bouchons — covered passages connecting streets — give the centre a particular texture. The whole area is compact enough to cover on foot in an afternoon, though you will want more time than that.
The Cathedral of Saint-Pierre-et-Saint-Paul is the headline sight: a Gothic cathedral with around 1,800 square metres of medieval stained glass, more than anywhere else in France. The Cité du Vitrail, opened in 2021 in the former Hôtel-Dieu, is the place to understand the craft before you tour the churches. The Musée d'Art Moderne, housed in the old bishop's palace next to the cathedral, holds a collection of Fauvist and early modern art that would be celebrated if it were in Paris.
Troyes also has an entirely separate draw: it is the outlet shopping capital of France. The Marques Avenue and McArthurGlen villages on the city's southern edge hold more than 200 shops carrying French and European brands at genuine discounts. This is a legacy of the city's hosiery and textile industry, and it brings in as many visitors as the cathedral on any given weekend.
For day trips, the Cistercian abbey of Clairvaux — founded by Bernard of Clairvaux in 1115 — is about 80 km to the southeast. Reims is an hour by car and connects the two halves of the historic Champagne region.