The beach at Majori is the widest and most accessible stretch of Jurmala's long coastline, reached in a few minutes' walk north from the train station. The sand is fine and pale, backed by low dunes and a strip of pines. The water is shallow far out, making it safe for children, and the lack of tides keeps conditions calm. By Baltic standards, the beach is wide — easily 50 metres of sand at low water even in peak season.
The Gulf of Riga warms slowly, and July and August are the only months when swimming is genuinely comfortable. Water temperatures peak around 20°C on warm summer days, though the sea can feel cold even then if a northerly wind has been blowing. In June and September the beach is pleasant for walking even if swimming is for the dedicated.
The area between Majori and the adjacent Dubulti district is the busiest, with beach-volleyball nets, changing cabins, and a row of seasonal cafes behind the dunes. Walk fifteen minutes in either direction and the crowds thin; further east towards Sloka or west towards Kemeri, the beach is quieter and more natural.