The Hoheweg is Interlaken's main shopping strip, running between the two train stations. Most shops sell tourist staples: Swiss watches, army knives and chocolate. For something more distinctive, head to Heimatwerk Interlaken for handmade Swiss crafts, or take the train to nearby Brienz for traditional woodcarvings.
Kirchhofer AG and Bucherer are the main watch shops, stocking brands like IWC, Tag Heuer, Rolex and Omega. For Swiss Army knives, the Swiss Army Knife Center has the widest selection of both Wenger and Victorinox models.
The best chocolate deal in town is the Coop supermarket near the West station. You are paying for packaging at the boutique shops, and the Coop chocolate is the same quality at a fraction of the price.