The central market is the beating heart of everyday Francistown. Vendors sell fresh produce, dried goods, clothing, hardware, and the kind of miscellaneous goods that defy categorisation. It's a genuinely local space — not prettified for visitors — and the best place in the city to get a feel for how people actually live here. The food stalls around the periphery serve cheap, filling lunches: look for vendors selling seswaa with bogobe or chicken stew with rice. Busiest in the mornings; winds down by mid-afternoon.