World Joyland is, by most accounts, the most audacious copyright infringement in the history of theme parks — a large attraction that opened in 2011 drawing heavily on the visual language of World of Warcraft, StarCraft, and other Blizzard Entertainment games for its zone theming, architecture, and character design. The park has been extensively covered in international media as a curiosity, and while some zones have been modified, it retains a quality of surreal, slightly parallel universe entertainment that is genuinely unusual.
Whether you find this amusing, appalling, or fascinating depends on your disposition, but the park is undeniably one of Changzhou's most distinctive offerings. It operates as a normal amusement park with rides, shows, and food — the appropriated theming is the decoration, not the purpose. For visitors with any interest in the stranger edges of Chinese consumer culture, it is hard to ignore.