The Centrum Ronde van Vlaanderen occupies the ground floor of the Gothic town hall on the Markt and is one of the best sports museums in Belgium. The permanent collection tells the story of the Tour of Flanders from its origins in 1913 through to the present day, with original race bikes, jerseys, photographs, and archive footage that give the race real depth and context. Interactive displays let you test yourself against the gradients of the famous climbs.
The museum does justice both to the race's legends — Eddy Merckx, Roger De Vlaeminck, Johan Museeuw — and to the landscape that shapes it. The exhibits explain why the short, steep cobbled climbs of the Flemish Ardennes, the bergs and kasseien, are so decisive, and why this corner of Belgium has produced so many champions. Even visitors with little prior interest in cycling tend to leave converted.