Electric Brae is a famous optical illusion on the A719 Ayr to Culzean road, about eight miles south of Ayr. A stretch of road appears to slope uphill in one direction, but is in fact sloping slightly the other way — when you turn off your engine and release the brakes, the car rolls in the direction that appears to be uphill. The effect is caused by the topography of the surrounding hills, which disguise the true horizon and fool the brain into reading the slope wrongly.
A stone marker on the roadside explains the illusion and indicates the true uphill direction. The spot is popular enough to have a lay-by where visitors park and test the effect — worth a few minutes of amusement. It is most conveniently visited on the way to or from Culzean Castle.