The Universidad de las Américas Puebla, usually UDLAP, is one reason Cholula feels younger than its age. The campus brings students, cafes, bars, and cultural events to the San Andrés side of town.
Travellers do not need to treat it as a major sight, but it helps explain the city's evening energy. If there is a public exhibition, concert, or lecture, it can be a pleasant way to see contemporary Cholula.