Jerez rewards slow walking. The central plaza, the parish church, and the arcaded streets of pink quarried stone form a compact historic core that takes no more than a morning to cover properly. The town's literary connections run deep — this is where Ramón López Velarde was born, the poet whose work shaped modern Mexican identity — and his house is now an intimate museum. On weekends the square comes alive with vendors and families, making this the best time to visit if you want the place to feel inhabited rather than preserved.