It's Beach is a small cove tucked below West Cliff Drive near the Santa Cruz Surfing Museum and lighthouse. The setting is the draw: cliffs, waves, seabirds, and a close view of one of the city's most photographed stretches of coast.
It is not the broad beach for a full day on the sand, but it is worth knowing about if you are walking West Cliff. Access depends on tide and surf, so treat it as a scenic pocket beach and photo stop rather than a guaranteed swimming spot.