Florida Theatre

The Florida Theatre is a 1927 Moorish Revival movie palace and performing arts venue in downtown Jacksonville, beautifully restored and still in active use as a concert hall, cinema, and special events space. The interior is extraordinary — a domed ceiling painted to simulate a Mediterranean sky, ornate stucco work, arched colonnades, and the original Wurlitzer pipe organ, which is still played before some performances.

The theatre hosts a mix of touring concerts, film screenings (including a regular classic film series), Broadway touring productions, and local cultural events. It is the last of Jacksonville's original movie palaces still operating, and its survival is one of the better preservation stories in a city that has demolished a great deal of its early 20th-century architecture. Check the programme before your visit — catching a show here is one of the best reasons to spend an evening downtown.

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A story
Elvis Presley played the Florida Theatre in 1956, on the same tour where he appeared on The Ed Sullivan Show. A local newspaper critic described his performance as "a strip tease with clothes on." The theatre's management, under pressure from city officials concerned about the effect on public morals, reportedly arranged for a camera to film Elvis only from the waist up during the Jacksonville shows — an idea that was later applied to his Ed Sullivan appearances.